Connor Boyack has produced some of the best educational content for children in recent history—or perhaps in all of history. He is the author of the wildly popular Tuttle Twins books which have now been made into a hit cartoon series through Angel Studios. His company also produces history books for kids, books for toddlers and teens, a monthly magazine (my son devours it every month), curriculum and other resources. If you want your kids to understand free markets, inflation, the rule of law, and a host of other timely topics (and if you want to understand them better yourself) check out TuttleTwins.com today. You won’t regret it!
I chatted with Connor recently about why he does what he does, and asked him five key questions. Here are his answers:
1. What do you think is the greatest threat to the flourishing of humanity right now?
As I look around the "freedom movement" I see a lot of efforts to reach out to adult voters hoping to persuade them and change their mind, but I see comparatively little, almost zero, effort to reach out to families, including those with young children.
So I think what we've got going on is that we are forever playing defense because our ideological adversaries have captured the school system, the media, and most institutions—and only when these kids become adults do we try to dissuade them of all the ideas they've been bombarded with during the most intellectually formative years of their lives.
I think that's mistake. I think it's why we've been playing defense. And if we really want to increase freedom and change the culture, then we have to reach and teach families to have a downstream impact on culture and politics.
SHORT ANSWER: Failure to teach children true principles about freedom, government, and economics while they’re young.
2. What do you think is the best answer to that threat? And how do your books work as part of the solution?
Everywhere around us there's political chaos and absolute corruption. But I don't think we're going to save our country fighting at the capitol (even though I think it's important to engage there). And I don't think we're going to save our country in the courtroom (even though it’s important we litigate to hold the government accountable). No—If we're going to save our country, I think it's at the family dinner table, restoring social fabric and helping parents and kids together discuss the ideas of the day and foster critical thinking in the best learning environment known to man: the home.
The problem I've seen over the last decade of writing our Tuttle Twins books is that most freedom-minded parents have only a superficial understanding of what freedom even means, let alone what its greatest threats are and how to defend against them. There are plenty of parents who superficially believe in freedom and are line with the basic values, but because they lack any substantive knowledge, they're unable to pass that on to their children, and therefore feel inadequate and incapable of discussing political and economic ideas.
So they don't. They stay silent. And as a result, their children get exposure to contrary ideas from teachers, textbooks, and TikTok. And then later those parents wonder why their kids have turned into social justice warriors…
Our solution is rather simple: help parents and kids together learn about the ideas of a free society without any prerequisite knowledge required. Our books are fun stories to read with discussion questions to help families learn about and engage in these ideas.
SHORT ANSWER: Read and talk about freedom, government, and economics at HOME. Our books are the perfect springboard for those discussions.
3. Why did you write the Tuttle Twins books and how did you get the idea?
In 2011 I founded Libertas Institute, a think tank working on state-level policy reform. A few years into it, I found myself wanting to help my young children understand what Dad did all day. I recall one day going onto Amazon looking for books that would teach kids property rights or free markets but couldn't find anything.
In the meantime, I had been talking with a buddy of mine, Elijah Stanfield, who was a really talented visual artist. He and I tossed around the idea of doing a children's book together, and after several months of trial and error, we launched The Tuttle Twins Learn About the Law in the summer of 2014.
Since then, we've produced over three dozen books, sold over 6 million copies, have translated them into 13 languages, and now we have a cartoon series in its third season through Angel Studios.
SHORT ANSWER: I went looking for books to teach my kids about free markets, etc. and couldn’t find any so I wrote my own.
4. What brings you the greatest satisfaction from having published the Tuttle Twins books?
I like to tell folks that I'm a drug addict — I stay away from the hard stuff, but in addition to indulging in a sugar fix now and then, the real drug I'm addicted to is dopamine. I get a kick out of the stream of DMs and emails we get from happy parents sharing the "light bulb" moments their kids are having about these ideas. Perhaps more than anything I take pleasure in knowing that our young Tuttle Twins readers are smarter than most adults—and especially smarter than members of Congress…
SHORT ANSWER: Hearing from happy parents!
5. When did you publish the first Tuttle Twins book, how many copies have you sold, and where can people find them?
First book in 2014. Sold 6+ million. All are available at TuttleTwins.com
Thanks, Connor!
If you want to take a step toward saving civilization from catastrophic collapse, check out the Tuttle Twins books and cartoons today. The Tuttle Twins book my son and I like the best is The Miraculous Pencil. Their history books are also fantastic.
Here’s a link to the first Tuttle Twins cartoon episode: When Laws Give You Lemons
And here’s a link to the launch of one of my favorite Tuttle Twins episodes, starring Dirty Jobs’ Mike Rowe! (skip to 10:15 to start the actual episode)
And click here to watch Connor on the Dad Saves America podcast.
Go Connor.
With love,
Kimberly